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Simple, transparent pricing

Choose the plan that fits your team. Cancel anytime.

Starter
£0 forever
For researchers exploring the platform.
  • 1 user
  • 1 project
  • 100 credits on signup
  • Top up when you need more
  • Access to all tools
Get started free
Institution
£79 /month
For institutions managing many trials.
  • Up to 20 users
  • Unlimited projects
  • 2,000 credits/month
  • Rollover up to 4,000 credits
  • Custom domain support
  • Priority support
  • Team management
Start Institution plan

Need more credits?

Top up at any time on any plan. Credits never expire once purchased.

£10 per 100 credits

Want someone to handle your website for you?

We offer a fully managed website service — we build it, maintain it, and keep it live. Perfect for teams who want a professional trial website without the overhead.

Ask us about managed websites →

Common questions

What is a credit?

Credits are consumed when you run AI-powered tools — generating a PIL summary, creating personas, building a website, or producing letters. One project costs roughly 80 credits to set up fully.

What happens when I run out of credits on the Starter plan?

You can top up at £10 for 100 credits, or upgrade to a paid plan for a monthly credit allowance.

Can I cancel anytime?

Yes. Cancel anytime from your account settings. You keep access until the end of your billing period.

Do unused credits roll over?

On paid plans, unused credits roll over up to a maximum of double your monthly allowance. Starter credits do not roll over.

Is there a discount for annual billing?

Annual billing is coming soon. Get in touch if you'd like to discuss pricing for your institution.